1. What's the story behind 'Amourette'/how'd you come up with the name?
The whole idea behind Amourette is a girl in love. 'Amourette' in French means 'a passing fancy', I like to interpret that to mean like when you have a crush on someone. I liked that it matched the whole theme and it kind of represented the dizzyness and fickle nature of young love (plus it just sounds cute!)
2. Describe Amourette in a haiku.
Dresses for a girl,
who's ready to go dreaming,
spring summer and fall.
That was really tricky!
3. Describe the kind of girl who would wear Amourette.
The amourette girl is a flower child, full of wonder about the world and still finding her place; she could change her life in a second. She could be a punk, a cheerleader, a sporty spice, a wallflower, but most of all she's a dreamer!
4. When did you start designing? Has it always been a passion of yours?
Well, I remember making clothes for my Barbies but I suppose every girl did that when they were really little! I started learning to sew when I was 13ish, when I became more interested in fashion and being more conscious of what I wore. So I can't say it has been a passion FOREVAH. I had just started highschool, so I guess sewing/designing grew out of finding who I was. I began with reconstructing/embellishing t-shirts, then onto making my own skirts, then gradually into dresses.
6. Where do you see yourself in 5 years?
Eek in 5 years I'll be 25, how awful! I'll have finished my Arts/Media degree two years earlier but I'll probably be unemployed and living on one of my successful Comm/Law friend's couches. Haha no I want to be travelling, preferably New York, because there are so many little pockets of the city that I didn't have time to explore the last time I went :)
7. What's your favourite ever piece of clothing that you've designed/created?
I think I'm most proud of my 'Anita' dress that I recorded a YouTube video for (http://www.youtube.com/watch?
8. Dream job?
My dream job would have to be one where I can choose my own hours, travel, and work on my own terms. But as close as I can see, it would be working at a youth fashion magazine like Teen Vogue, or Russh or Nylon, writing editorials and getting to meet other young designers just starting out their careers. If not that, owning my own store would be excellent, not necessarily of my own brand/designs but just filled with pretty things, great books, random knick knacks I like.
9. If you could have anyone, living or dead, as the face of Amourette - who would it be?
Jean Seberg! (Is that a really cine-hipster-wankery answer?) or Lisa Mitchell - she's a cutie. I also really admire and worship Michael Jackson but, uh, he wouldn't really wear my clothes well, for obvious reasons! haha.
10. And to finish off - what's your favourite ice cream flavour?
Too easy, cookies and cream! With extra cookie!
I was on Vogue forums when I came across Amie Mai's shop, and with a few clicks I found the most divine dress ever - the Luella-esque heart cut dress, which I've been looking for for AGESSSS. Her Michael Kors motorcycle boots also send me into a tizzy. But while I was ordering my heart cut out dress, which I'll be wearing every second day to lie around in and prance around in fields of daisies and shit, I thought, what the heck, maybe it'd be cool to interview this girl. Amie is lovely, and so are her dresses. So, check her out, and order something.